Service Starbuck's Style Case Study Example | Topics and Well Written Essays - 1500 words

Service Starbuck's Style - Case Study Example Miss Day has identified from the research which the company has done that customers are waiting too long to get their coffee. She proposes to ``invest additional $40 million annually in the company's 4,500 stores, which would allow each store to add the equivalent of 20 hours of labor a week.`` Customers who were surveyed noted that the length of time they had to wait was too long, and the research also found that the typical customer base was also changing. The team also learned that, although the company's most frequent customers averaged 18visits a month, the typical customer visited just five times a month (see Figure A below). This is a key element of marketing that the customer base is changing. The most frequent customers are less affluent and spend less money per visit. Therefore, to accommodate this change, Starbucks needs to do two things: provide faster service and increase the visits from the new customer base. According to the graph above, the new base comprises 80% of the traffic but visits fewer than eight times per month. Since this base is less affluent, they contribute only 40% of the total transactions for revenue. However, the waiting time for service may be contributing greatly to the fewer visits, since the less affluent base is likely to have less leisure time. As long as Starbucks continues to provide high-quality beverages and a welcoming atmosphere, their affluent customer base will continue to visit up to 18 times per month, and their contribution of 60% of the revenue in stores will continue. It is the new customer base that has to become more pleased with the service, and increasing the throughput will likely increase this base also as word gets around that waiting time is short. Lessening the waiting time for service will make the entire customer base happier, so will not cause any harm to the 60% transactions.

A comparative analysis between Franklins Caf and Caffe Nero Assignment

A comparative analysis between Franklins Caf and Caffe Nero - Assignment Example The analysis is done mainly with respect to the two important topics relevant in the organizations. The topics discussed are done mainly on the basis of the case study that helps to answer question like which one of the two organizations would one prefer to be a customer and an employee. This essay paper not only states which organization one would want to be an employee and a customer, but also states the reasons behind the decision one makes. In order to make a decision it is very important to study the topics relevant to the organizations like the organizational communication, cultures prevalent, power and control, design and structure, politics and resistance, conflict etc. The topics here are discussed according to the various organizational and management theories. Organization analysis and behavior is a very important topic of study in the context of management. Organizational analysis is a process which is used to study the performance and the efficiency of an organization by studying the systems and the functionality that is existent in the organization. Organizational analysis leads to the understanding of the organizational behavior which involves the study of the organizational design and culture that is prevalent in the organization. ... The cafe has a very strong employee base and has around 3000 employees in the firm. The main intention and philosophy behind the establishment of the cafe is to provide a cozy and warm atmosphere towards its customers. The firm considers its linchpin of the brand as its coffee and also states that its highly committed employees are another great strength. One of the main reasons behind the committed employees is that they make the best choice of employees from world over. Similarly, the management of the Caffe takes an interest in the recreational activities of their employees. The Caffe is conscious about the health of its customers and provides the nutritional chart which allows the customer to weight the coffee options available to them. The cafe is also environment conscious which is understood through its efforts to recycle wastes in the cafe. Franklin’s Cafe: Franklin’s Cafe was started in 2006 by Fiona and Henry Owen as a small coffee shop but very soon it was se gregated into two business groups with one on the Franklin street and the other on the College street. Fiona and Henry along with the management and leadership skills of their son Ed initiated new, less expensive steps to manage both the cafes. At the present, they serve not only the customers with coffee but under the Franklin brand they also sell to their customers tasty foods like Ciabattas, salt beef, soups, cakes, ice creams etc. Their main tagline is the food, which have the authentic Franklin taste and are affordable by most of the customers. Another main strength of the Franklin’ brand is that they provide both drinks as well as snacks under the single name of Franklin. There are separate staffs, who take care about the food that needs to be supplied and in